Social media strategy, leadership and advisory support
I help organisations bring structure, direction and commercial focus to social media, turning activity into something more effective, accountable and commercially useful.
How I Can Help
Organisations usually reach out when activity is happening but progress feels unclear. I support leadership teams in bringing greater structure, direction and accountability to social media and marketing.
Social Media Strategy
Clear strategic direction across channels, audiences and content — designed for real-world implementation rather than theoretical frameworks.
Social Media Audit
An independent review of performance, positioning and execution to identify strengths, gaps and immediate priorities.
Training & Workshops
Practical sessions designed to strengthen in-house capability and help teams move from activity to measurable impact.
Marketing Advisory
Ongoing senior-level input to support better marketing decisions during periods of growth, change or increased scrutiny.
Fractional Head of Social Media
For organisations that need experienced social media leadership without making a full-time senior hire.
A fractional arrangement provides strategic direction, leadership and accountability across social media, while helping internal teams perform with more clarity and confidence.
About Daniel Rae
I’ve worked in marketing and communications for more than twenty years, including building and selling one of Scotland’s best-known social media agencies.
Today I work independently with organisations and agencies looking for experienced support across social media strategy, advisory work, training and fractional leadership.
Start a Conversation
If you’re looking for experienced strategic input across marketing and social media, I’d be happy to explore how I can help.