Strategic Marketing & Social Media Leadership
I work with organisations and agencies seeking clearer direction, stronger commercial alignment and measurable progress across marketing and social media.
How I Can Help
Organisations usually reach out when marketing activity is happening but progress isn’t clear. I support leadership teams in bringing structure, direction and accountability to marketing and social media.
Social Media Strategy
Clear strategic direction across channels, audiences and content — designed for real-world implementation rather than theoretical frameworks.
Social Media Audit
An independent review of performance, positioning and execution to identify strengths, gaps and immediate priorities.
Training & Workshops
Practical sessions designed to strengthen in-house capability and help teams move from activity to measurable impact.
Strategic Advisory
Ongoing senior-level input to support better marketing decisions during periods of growth, change or increased scrutiny.
Explore how I work with organisations and agencies.
Fractional Head of Social Media
Some organisations require more embedded leadership and accountability.
A fractional head of social provides strategic direction, leadership and accountability across social channels without the commitment of a full-time hire.
About Daniel Rae
I’ve worked in marketing and communications for more than twenty years, including building and selling a social media agency. Today I work independently with organisations and agencies seeking experienced strategic support.
Start a Conversation
If you’re looking for experienced strategic input across marketing and social media, I’d be happy to explore how I can help.