Most brands are posting more and getting less. I help you fix that.
The problem usually isn't the team — it's the missing layer of senior direction above them. I work with senior marketing leaders who need someone that understands the business, not just the platforms.
How I Can Help
Some engagements are focused projects — a strategy, an audit, a training session. Others involve ongoing senior leadership and input. Either way, you get direct senior involvement at every stage.
Social Media Strategy
Clear strategic direction across channels, audiences and content — designed for real-world implementation rather than theoretical frameworks.
Social Media Audit
An independent review of performance, positioning and execution to identify strengths, gaps and immediate priorities.
Training & Workshops
Practical sessions designed to strengthen in-house capability and help teams move from activity to measurable impact.
Marketing Advisory
Ongoing senior-level input to support better marketing decisions during periods of growth, change or increased scrutiny.
Fractional Head of Social
For organisations that have a social media team but no experienced senior leader above them — this is probably the most valuable conversation we could have.
About Daniel Rae
I've spent twenty years in marketing and social media — including building and selling one of Scotland's best-known agencies. I'm not a platform expert who learned business. I'm a business person who knows social media inside out.
Let’s Talk
If your social media is active but not delivering, or you're missing senior direction above your team — get in touch. A straightforward conversation is usually enough to work out whether I can help.