Social Media Strategy
Most organisations know their social media could be working harder. A clear, grounded strategy is usually the difference between activity that feels busy and activity that actually delivers. That's what this is for.
How I work
I start with immersion — conversations and interviews with the people closest to the business and the marketing — before moving into analysis and strategic development. Most strategy projects are informed by a social media audit, giving the recommendations a solid evidence base rather than educated guesses.
The process varies depending on the size and complexity of the organisation — every project is scoped individually. The output is a full strategy document built in PowerPoint, a shorter presentation version for walkthrough sessions, and an executive summary for senior leadership if needed.
What the strategy covers
The role of social media within your wider marketing
Channel priorities and audience focus
Content direction and themes
Measurement framework and success criteria
A longer-term vision — not just how to compete in your sector, but how to think beyond it
What you get
A full strategy document designed to be read and used, not filed away
A presentation version for in-person or remote walkthrough
Clear priorities and a practical roadmap for implementation
Optional executive summary for C-suite or board level (scoped separately)
Audit and strategy
Strategy and audit work are closely linked. Most strategy projects start with an audit — it's the evidence base that makes the recommendations credible. If you're considering both, it makes sense to scope them together from the outset.
Let’s talk
If you're considering a social media strategy project, get in touch. A straightforward conversation is usually enough to work out whether it's the right fit and what the scope might look like.