Social Media Audit
A social media audit provides an independent view of performance, positioning and execution across your social media activity. It helps identify what's working, where gaps exist and where to focus next.
I review your current activity across platforms, content and measurement to highlight opportunities for improvement and immediate priorities.
This often forms the foundation for a social media strategy, or can be delivered as a standalone review.
When this is useful
You're active on social media but unsure what's working
Performance has plateaued or declined
Channels have grown without clear oversight
Content feels inconsistent across platforms
You're planning a reset or new direction
Leadership wants an independent view
What I review
Channel performance and trends
Content formats and themes
Audience engagement and growth
Platform roles and consistency
Competitor and peer activity
Measurement approach and reporting
What you get
Independent assessment of current activity
Clear strengths and gaps
Prioritised opportunities to improve performance
Platform-specific observations
Immediate next steps
Recommendations to inform strategy
How this fits with strategy
A social media audit helps establish the starting point before defining future direction. The findings often inform a social media strategy, ensuring recommendations are grounded in current performance and opportunity.
The audit can also be delivered independently where a lighter-touch review is required.
Start a Conversation
If you'd like an independent view of your current social media activity, get in touch and we can discuss your situation.