Fractional Head of Social
Most organisations with a social media team don't need a full-time Head of Social. What they do need is someone experienced enough to lead, direct and develop that team — without the cost or commitment of a permanent hire. That's what this is.
With twenty years of experience and an agency built and sold, I bring a level of social media leadership most organisations can't easily hire full-time.
Is This You?
You have a junior or mid-level social media person in place but no experienced leader above them
Social sits within a wider marketing team but lacks clear senior direction
Your team would benefit from stronger priorities, better feedback and more accountability
Leadership wants social to perform better but no one internally owns that challenge
You want to build internal capability without making a full-time senior hire
What This Looks Like in Practice
Typically this involves a day a week, or a day a fortnight — structured around what your team actually needs. That might include reviewing performance and identifying what's working, developing or pressure-testing strategy, supporting and developing your social media team, and acting as a senior bridge between day-to-day delivery and marketing leadership.
It's a flexible arrangement, shaped around your stage of growth and internal setup. The goal is always the same: social media that's more focused, more accountable, and more clearly connected to what the business is trying to do.
What You Get
Experienced senior social media leadership on a flexible basis
Clearer direction and more confident decision-making across the team
A stronger connection between social activity and wider marketing goals
Direct support and development for your internal team members
Structure, accountability and consistency — without a full-time hire
Let’s Talk
If this sounds like the kind of support your organisation needs, a straightforward conversation is usually enough to work out whether it's the right fit.