Work With Me
I work with leadership teams who want clearer direction, stronger commercial alignment and better decision-making across marketing and social media.
Some engagements are defined projects. Others develop into longer-term strategic involvement.
In every case, my role is the same: to bring senior thinking, structured direction and measurable progress — not just more activity.
When Organisations Come To Me
Most organisations reach out when something isn’t quite aligned.
Social media feels busy but not commercially aligned
Strategy exists but isn’t embedded in day-to-day decisions
Teams need clearer direction and accountability
Leadership wants experienced, independent perspective
An agency relationship needs stronger strategic oversight
How I Work
Social Media Strategy
For organisations that need clarity on where to focus, what to prioritise and how success should be measured. Built for real-world implementation — not theoretical decks.
Social Media Audit
An independent review of performance, positioning and execution — surfacing strengths, gaps and immediate priorities. Often the first step before wider strategic work.
Training & Workshops
Focused sessions designed to strengthen in-house capability and align teams around clear strategic direction.
Strategic Advisory
Ongoing senior-level input to support better marketing decisions during growth, change or increased scrutiny.
Agency Partnerships
Strategic reinforcement for agencies — from pitch development to client strategy and leadership challenge.
When Ongoing Leadership Makes More Sense
Some organisations require more embedded involvement and accountability. In those cases, a fractional leadership model provides senior oversight and accountability without the commitment of a full-time hire.
If you're looking for experienced strategic input — rather than outsourced execution — I’d be happy to explore how I can help.